Engagement
Product Usage Analytics Assessment
A structured review of how your B2B product is measured, which events matter, and where reporting falls short for product and customer teams.
Who it is for
Product, growth, and customer-success leaders at B2B software companies who need a clear picture of feature adoption and retention signals.
Result
A written assessment with prioritized instrumentation gaps, a recommended event taxonomy, and a visualization plan your team can act on without rebuilding everything at once.
Included
- Discovery interviews with product and analytics owners
- Audit of current event tracking and dashboards
- Proposed usage metrics map tied to your product stages
- Visualization wireframes for the three highest-value views
- Handoff workshop with your internal team
Not included
- Ongoing data pipeline engineering
- Custom software licensing
- Paid media or acquisition analytics
Process
- Kickoff and access review
- Instrumentation and reporting audit
- Draft findings and visualization concepts
- Stakeholder review and final delivery pack
Preparation
Share product walkthrough access, existing dashboard exports, and a list of decisions you want usage data to support.
Constraints
Best suited for products with an existing customer base; early prototypes without live usage may need a lighter scoping call first.
Next step
Request an assessment briefing via the contact form.